Smirnoff shows the magic that happens when different people, or ingredients and flavours, come together.
Smirnoff Atomic
McCann New York
Smirnoff’s "We Do We" campaign is all about celebrating the power of the collective, and the energy that’s created when different individuals, ingredients, and flavors come together. This launch film is a representation of that collective experience. Because, like the atoms we’re made of and the ingredients of a cocktail, life tastes better when We Do We.
The film combined the skills and technical abilities of a global collective of creatives, choreographers, producers, animators, and 3D modelers, with the brand’s dedication to diversity, equity, and inclusion considered at each phase of the creative process, from casting to selection of the creatives and crew.
BTS
TEAM
CCO & ECD Global Brands NA: Sean Bryan
CCO & ECD Global Brands, NY: Shayne Millington
EVP ECD: Cristina Reina & Pete Johnson
GCD: Lucas Casão & Guilherme Rácz
ACD: Camilla Ciappina & Daniel Trimarchi (aka, my awesome partner)
SVP, Co-Producer: Judi Nierman
Co-Producer: Christine Clavio
Production Company: Riff Raff
Sacred Egg Director: Alex Mavor
Editor: Sam Bould
VFX & Color: The Mill London
VFX Supervisor: Pete Hodsman & Vittorio Barabani
Colourist: Pete Oppersdorff
Creative Director: Fabian Frank
RECOGNITIONS
1x Silver - British Arrows Craft VFX
1x Gold - ADC 2024 / Film & Motion Craft
1x Bronze - One Show 2024 / Film & Visual Effects
2x Shortlists - D&AD Craft Visual Effects
1x Shortlist - Cannes Lions / Film Craft - Visual Effects
1x Gold - Craft Cut - Production Design / Gerety Awards
1x Silver - Visual Effects - Gerety Awards
2x Silver - Visual Effects - London International Awards